As one of the distinguished market leaders in the Philippine automotive industry, Hyundai Asia Resources, Inc. or HARI has been awarded official distributorship of Hyundai vehicles by Hyundai Motor Company (HMC) South Korea in August 2001.

Representing Hyundai’s refined and confident global brand image, HARI has become synonymous with Hyundai’s CRDi, or the Common Rail Direct Injection diesel engine, since its introduction of this breakthrough technology in 2004. HARI offers an enviable lineup of innovative people movers dubbed as “Innovations for Humanity,” the likes of Grand Starex—Hyundai’s legendary and bestselling family van, Santa Fe, Tucson, Veracruz, Getz, and Accent, for today’s generation of families and motorists.

Currently the Top 5 automotive brand in the country, HARI is now one of the fastest-growing automotive companies with a nationwide fortress of 32 dealerships, boasting of superior customer service, technological support, and first-class after-sales service. In less than a decade in its distributorship operations, HARI already won awards of excellence twice for being Hyundai’s Asia-Pacific Distributor of the Year in 2005 and 2006, and has in its roster of dealers a total of 22 certified Hyundai Elite dealers, furthering its stance as Hyundai’s DEP (Dealer Enhancement Program) Capital of the World.

Aside from its portfolio of accolades and awards, HARI is also recognized as a proponent of economic progress as it advocates the value of entrepreneurship through its PRO Negosyo Movement partnering with formidable institutions in business and government such as the Technology Resource Center and the Philippine Center for Entrepreneurship to further its development objectives. HARI has been duly recognized by the Bureau of Customs in 2006 for its invaluable contribution in advancing the country’s collection performance as one of the Philippines’ Top 5 Importers.

From paving the way to its success, HARI also drives societal transformation and nation building through its socio-civic arm, the HARI Foundation Inc., which partners with various charitable groups and institutions such as the Gawad Kalinga, to help bring back a life of dignity and self-worth to underprivileged communities.