Dear most-valued Hyundai Customers and revered motorists,

Mabuhay! You have just entered the exciting world of automotives through Hyundai Asia Resources, Incorporated (HARI)­home to world-class Hyundai automobiles, innovations, and best care service.

Over half a decade in its distributorship operations, Hyundai Asia Resources, Incorporated (HARI) is still a relatively young player in the Philippine automotive industry. But even though our youth precedes the market’s perception of our competence in building the Hyundai brand, this same youth has also become our ally in reinforcing Hyundai’s refined and confident global branding position.

Barely six years since Hyundai’s entry in the Philippine market and from a virtually zero ranking, Hyundai now ranks Top 5 among 23 competing brands, confidently capturing 7.1% market share; and has won twice as Asia-Pacific Distributor of the Year (2005 and 2006)­a feat only few beginners are able to actualize with flying colors.

In our current market stance, there is a constant need for us keep in touch with customers through diverse communication platforms. In this regard, there is a pressing need for creativity in reaching out to customers; to make every communication experience memorable and lasting that would enable us to standout from the clutter in the pursuit of customer satisfaction­and above all, customer loyalty.

The new look and content of this website is one among the many significant strides we have taken to give you, our customers, the power of information technology and bridge you closer to us wherever you may be in the world and whenever you so desire to get in touch with us. I am sure our sections on our Products and After Sales will be of special interest.

As we use this avenue to share our thoughts and values with you, and keep you informed of Hyundai’s continuing strides in the automotive industry here in the Philippine and the whole world, use it as a means to get involved with our ongoing campaigns to introduce Hyundai’s brand of innovation and keep pace with your expanding and diverse needs. It is for this reason that we have called this website, myhyundai.com. Because, ultimately, this is our way of reassuring you that we, at HARI, will always be there for you, ensuring you of a refined and confident motoring lifestyle that’s uniquely Hyundai.

Feel free to discover Hyundai. Let us know you better, that in the end, we may serve you our best.

Thank you and here’s hoping for more exciting years of motoring with you.


Ms. Fe Perez-Agudo
President and CEO
Hyundai Asia Resources, Inc.