Hyundai Motor Company sets in motion its bolder quest for leadership in the automotive industry with its newest brainchild—the Genesis Luxury Sports Sedan. A front engine, rear-wheel drive (FR), full size car that first appeared as a concept car in the 2007 New York International Auto Show, the Genesis is assertive with its masterfully sculpted body and a remarkable engineering achievement that boasts of exceptional levels of refinement, technology, and unbridled engine performance. Dignified and expressive, this newest addition to Hyundai’s stable sums up the evidence as to why it is South Korea’s top automaker and a determined challenger in the global automotive industry.